A new era of advertising.
Prepare for boarding.
Connected
audience
moments.
Premium
attention –
redefined.
Customer interaction driven by identity.
What makes advertising at airlines so special?
Go, find out!
Connected audience
moments.
Traditional media focus purely on placements. Lufthansa Group goes one step further. We connect brands with audiences across defined moments along the travel journey – within one integrated premium environment.
From lounge environments to inflight experiences and digital touchpoints, travellers move through a connected sequence of relevant brand contexts – from take-off to landing.
Interaction – driven by identity.
Verified access through Travel ID and Miles & More enables a connected understanding of audiences across the travel ecosystem.
Lufthansa Group connects brands with clearly defined premium audiences – based on travel context, behavioural signals and audience profiles.
This enables relevant communication within a trusted, authenticated environment – fleetwide
and at scale.
Premium attention –
redefined.
Travel environments create naturally focused moments with high attention and reduced distraction.
Across physical and digital touchpoints, Lufthansa Group enables brands to connect with audiences in contexts defined by relevance, attention and quality.
Media exposure becomes audience interaction.
Be part of this journey.
Lufthansa Group Media takes off – and marks a new era of advertising in a premium environment.
Stay tuned for more and reach out if you want to collaborate.