The luxury watch brand Breitling and Lufthansa have a successful relationship. The Swiss watch manufacturer appeals to an international audience with an affinity for luxury and is now familiar to every watch enthusiast.
Lufthansa offers Breitling a first-class advertising environment.
Lufthansa’s high-income clientele has a high willingness to buy in the premium and luxury segment – a perfect match.
Breitling is highly present among Lufthansa passengers – from their stay in our lounges at the airport to their journey on board our fleet: Breitling receives the undivided and exclusive attention of our passengers along the entire journey to their destination.
The balanced media mix in the Lufthansa advertising environment ensures that the brand message of the watch brand achieves the highest possible visibility for our passengers.
Waiting becomes a relaxed experience in the Senator and Business Lounges. The lounges are available to Lufthansa First and Business Class travellers and status customers as comfortable retreats.
Breitling’s brand messages are prominently displayed throughout Germany in 17 Lufthansa Lounges and use the exclusive ambience and high-class environment as advertising support – with atmospheric adverts on 34 screens and stylish wall clocks that are perfectly positioned.
This turns the waiting time of the 310,000 guests per month on average into exclusive advertising time for Breitling.
Style meets luxury affinity in the Senator and Business Lounges.
All-day broadcast of the Breitling spots on prominent 47-inch monitors.
Exclusive and stylish lounge ambience – a high-class advertising environment.
With 35,000 flights a month, Lufthansa connects brands and people all over the world – with international brand awareness and strong contact points throughout the flight.
People often make special decisions in special moments and environments. Lufthansa offers these special moments above all on board. This is where Breitling hits our guests right in the heart – because in the popular and much-used inflight entertainment system, Breitling is guaranteed maximum attention during the flight thanks to its prominent placement. With up to 2 million visual contacts per month.
High recall values for passengers in Business and First Class.
Effectively addressing passengers
on long-haul flights.
Integration in all programmes and booking classes on board the fleet.
During the campaign period, Breitling’s customer journey with Lufthansa’s advertising media received over 7 million visual contacts with an exclusive and high-income audience during the campaign period.
With Lufthansa, your brand is in the best of company. Become part of our passengers’ exclusive travel experiences – in our lounges and on board of our fleet.
Start your success story now with Lufthansa Ambient Media and reach a solvent audience all over the world.
Deutsche Lufthansa AG
Lufthansa Aviation Center
Airportring 1
D-60546 Frankfurt
