Land precisely.
With your target group.

Insight: Target groups

Insight: Target groups

Well off.
Interested.
Sophisticated.

Insight: Target groups

Well off.
Interested.
Sophisticated.

Meet your target group on our flights

Passengers on board Lufthansa flights share a high level of quality awareness and a strong interest in consumer goods. As top decision-makers and influencers from business and society, they have an above-average willingness to buy in the premium and luxury segment.

Reason for travelling in %

Business

39%

Non.business

61%

Age in %

18-29

12%

30-39

18%

40-49

18%

50-59

27%

60+

25%

Gender in %

Male

53%

Female

47%
Lufthansa Ambient Media - Zielgruppen

All passenger classes

Your advertising objectives are in good hands here: The personal interests of high-income Lufthansa passengers are much more pronounced in the areas of luxury goods and finance than the German average.

Colour legend

⌀ Lufthansa

⌀ Germany

Net household income (freely disposable)*

More than € 5,000

12%
6%

€ 3,000 – € 5,000

22%
14%

Less than € 3,000

50%
62%

Consumer behaviour (excerpt)

13 / 5

Watches / Smartwatches
Purchase in the last 12 months

The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.

Lufthansa Ambient Media - Zielgruppen

Premium Economy / Economy Class

Our current Lufthansa customers with experience in Premium Economy and Economy Class are significantly more interested in products from the areas of finance, luxury goods and mobility than the national average.

Colour legend

⌀ Lufthansa

⌀ Germany

Net household income (freely disposable)*

More than € 5,000

12%
6%

€ 3,000 – € 5,000

22%
14%

Less than € 3,000

52%
62%

Consumer behaviour (excerpt)

12 / 5

Watches / Smartwatches
Purchase in the last 12 months

The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.

Lufthansa Ambient Media - Zielgruppen

First Class / Business Class

Our current Lufthansa customers with experience in First Class and Business Class have an above-average income and are significantly more interested in financial and luxury goods products than the national average.

Colour legend

⌀ Lufthansa

⌀ Germany

Net household income (freely disposable)*

More than € 5,000

22%
6%

€ 3,000 – € 5,000

29%
14%

Less than € 3,000

38%
62%

Consumer behaviour (excerpt)

32 / 5

Watches / Smartwatches
Purchase in the last 12 months

The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.

Lufthansa Ambient Media - Zielgruppen

Insight: Reach

Insight: Reach

Flights.
Destinations.
Passengers.

Insight: Reach

Flights.
Destinations.
Passengers.

SĂ¼damerika
Deutschland
Naher Osten
Fernost
Afrika

35,000 flights per month

In connection.
With the whole world.

With around 35,000 flights a month, Lufthansa connects brands and people all over the world – with international brand awareness, high-contact advertising media and no wastage.

196 destinations in
71 countries.

North America South America Europe Middle East Africa Asia Pacific 266 connections per week to
23 destinations in
2 countries
38 connections per week to
6 destinations in
5 countries
4.063 connections per week to
131 destinations in
40 countries
89 connections per week to
9 destinations in
8 countries
158 connections per week to
15 destinations in
7 countries
91 connections per week to
12 destinations in
9 countries
Germany 1.008 connections per week to
16 destinations
Weltkarte Europa Afrika SĂ¼damerika Nordamerika Naher Osten Fernost

196 destinations in 71 countries.

Germany

1.008 connections per week to
16 destinations

Europe

4.063 connections per week to
131 destinations in
40 countries

North America

266 connections per week to
23 destinations in
2 countries

South America

38 connections per week to
6 destinations in
5 countries

Africa

91 connections per week to
12 destinations in
9 countries

Middle East

89 connections per week to
9 destinations in
8 countries

Asia Pacific

158 connections per week to
15 destinations in
7 countries

62 million passengers.

An audience of millions.
For your brands and products.

With 62 million passengers per year and a fleet of over 350 aircraft, Lufthansa offers a first-class advertising environment with millions of visual contacts.

Reach your target groups with Lufthansa Ambient Media.

Lufthansa advertising media offer you an advertising environment in the premium segment. Use the image of the Lufthansa brand to place your advertising in a first-class international context.

Start your customer journey now with Lufthansa Ambient Media – with international touchpoints, exclusive placements and target groups with high purchasing power.

Lisa Muellerleile - Marketing Manager Lufthansa Ambient Media

Lisa MĂ¼llerleile
Marketing Manager
Lufthansa Ambient Media