Passengers on board Lufthansa flights share a high level of quality awareness and a strong interest in consumer goods. As top decision-makers and influencers from business and society, they have an above-average willingness to buy in the premium and luxury segment.
Reason for travelling in %
Business
39%
Non.business
61%
Age in %
18-29
12%
30-39
18%
40-49
18%
50-59
27%
60+
25%
Gender in %
Male
53%
Female
47%
All passenger classes
Your advertising objectives are in good hands here: The personal interests of high-income Lufthansa passengers are much more pronounced in the areas of luxury goods and finance than the German average.
Colour legend
⌀ Lufthansa
⌀ Germany
Net household income (freely disposable)*
More than € 5,000
12%
6%
€ 3,000 – € 5,000
22%
14%
Less than € 3,000
50%
62%
Consumer behaviour (excerpt)
13 / 5
Watches / Smartwatches Purchase in the last 12 months
The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.
Our current Lufthansa customers with experience in Premium Economy and Economy Class are significantly more interested in products from the areas of finance, luxury goods and mobility than the national average.
Colour legend
⌀ Lufthansa
⌀ Germany
Net household income (freely disposable)*
More than € 5,000
12%
6%
€ 3,000 – € 5,000
22%
14%
Less than € 3,000
52%
62%
Consumer behaviour (excerpt)
12 / 5
Watches / Smartwatches Purchase in the last 12 months
The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.
Our current Lufthansa customers with experience in First Class and Business Class have an above-average income and are significantly more interested in financial and luxury goods products than the national average.
Colour legend
⌀ Lufthansa
⌀ Germany
Net household income (freely disposable)*
More than € 5,000
22%
6%
€ 3,000 – € 5,000
29%
14%
Less than € 3,000
38%
62%
Consumer behaviour (excerpt)
32 / 5
Watches / Smartwatches Purchase in the last 12 months
The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.
With around 35,000 flights a month, Lufthansa connects brands and people all over the world – with international brand awareness, high-contact advertising media and no wastage.
North AmericaSouth AmericaEuropeMiddle EastAfricaAsia Pacific266 connections per week to 23 destinations in 2 countries38 connections per week to 6 destinations in 5 countries4.063 connections per week to 131 destinations in 40 countries89 connections per week to 9 destinations in 8 countries158 connections per week to 15 destinations in 7 countries91 connections per week to 12 destinations in 9 countriesGermany1.008 connections per week to 16 destinations
196 destinations in 71 countries.
Germany
1.008 connections per week to 16 destinations
Europe
4.063 connections per week to 131 destinations in 40 countries
North America
266 connections per week to 23 destinations in 2 countries
South America
38 connections per week to 6 destinations in 5 countries
Africa
91 connections per week to 12 destinations in 9 countries
Middle East
89 connections per week to 9 destinations in 8 countries
Asia Pacific
158 connections per week to 15 destinations in 7 countries
62 million passengers.
An audience of millions. For your brands and products.
With 62 million passengers per year and a fleet of over 350 aircraft, Lufthansa offers a first-class advertising environment with millions of visual contacts.
Reach your target groups with Lufthansa Ambient Media.
Lufthansa advertising media offer you an advertising environment in the premium segment. Use the image of the Lufthansa brand to place your advertising in a first-class international context.
Start your customer journey now with Lufthansa Ambient Media – with international touchpoints, exclusive placements and target groups with high purchasing power.