Passengers on board Lufthansa flights share a high level of quality awareness and a strong interest in consumer goods. As top decision-makers and influencers from business and society, they have an above-average willingness to buy in the premium and luxury segment.
Reason for travelling in %
Business
Non.business
Age in %
18-29
30-39
40-49
50-59
60+
Gender in %
Male
Female
Your advertising objectives are in good hands here: The personal interests of high-income Lufthansa passengers are much more pronounced in the areas of luxury goods and finance than the German average.
Colour legend
⌀ Lufthansa
⌀ Germany
Net household income (freely disposable)*
More than € 5,000
€ 3,000 – € 5,000
Less than € 3,000
Consumer behaviour (excerpt)
Watches / Smartwatches
Purchase in the last 12 months
The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.
Our current Lufthansa customers with experience in Premium Economy and Economy Class are significantly more interested in products from the areas of finance, luxury goods and mobility than the national average.
Colour legend
⌀ Lufthansa
⌀ Germany
Net household income (freely disposable)*
More than € 5,000
€ 3,000 – € 5,000
Less than € 3,000
Consumer behaviour (excerpt)
Watches / Smartwatches
Purchase in the last 12 months
The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.
Our current Lufthansa customers with experience in First Class and Business Class have an above-average income and are significantly more interested in financial and luxury goods products than the national average.
Colour legend
⌀ Lufthansa
⌀ Germany
Net household income (freely disposable)*
More than € 5,000
€ 3,000 – € 5,000
Less than € 3,000
Consumer behaviour (excerpt)
Watches / Smartwatches
Purchase in the last 12 months
The detailed fact sheet with all the relevant facts and figures on the socio-demographics and consumer behaviour of Lufthansa customers is available on request at any time.
With around 35,000 flights a month, Lufthansa connects brands and people all over the world – with international brand awareness, high-contact advertising media and no wastage.
966 connections per week to
15 destinations
3.808 connections per week to
121 destinations in
40 countries
262 connections per week to
22 destinations in
2 countries
35 connections per week to
6 destinations in
5 countries
75 connections per week to
12 destinations in
9 countries
75 connections per week to
7 destinations in
6 countries
153Â connections per week to
15 destinations in
7 countries
With 62 million passengers per year and a fleet of over 250 aircraft, Lufthansa offers a first-class advertising environment with millions of visual contacts.
Lufthansa advertising media offer you an advertising environment in the premium segment. Use the image of the Lufthansa brand to place your advertising in a first-class international context.
Start your customer journey now with Lufthansa Ambient Media – with international touchpoints, exclusive placements and target groups with high purchasing power.
