Brands meet customers.
As exclusive travel companions.
At just the right moment.

My bookings

Well planned.
Present at all times.

Advertising banner in the Lufthansa ‘My bookings’ section

710,000 banner views per month

Customers: All classes

Language: German or English

Media: Digital banners

Lufthansa Ambient Media - My bookings

The advertising message is presented to Lufthansa customers every time they access their personal bookings

Lufthansa Ambient Media - My bookings
Lufthansa Ambient Media - My bookings

In the context of the important booking information, your advertising message is guaranteed maximum attention

My bookings

Check-in
confirmation

Ready to travel.
Highly regarded.

Advertising banner in the Lufthansa area ‘Check-in confirmation’

More than 1.9 million banner views per month

Customers: All passenger classes

Language: German and English

Media: Digital banners

Lufthansa Ambient Media - Check-in confirmation

Advertising messages with high relevance and a clear added value activate your target group

Lufthansa Ambient Media - Check-in confirmation
Lufthansa Ambient Media - Check-in confirmation

Addressing all Lufthansa passengers who use the convenient digital check-in. Optimum attention due to the placement directly below the central input field

Check-in
confirmation

Data-based
ads

Display Ads
Video Ads
Facebook/Instagram Ads

Played out precisely.
Visible everywhere.

Data-based ads with personalized audience targeting

Plannable net reach: Page impressions freely scalable

Customers: Personalized audience

Language: Freely selectable

Media: Display Ads, Video Ads, Facebook /Instagram Ads

Lufthansa Ambient Media - Databased banner ads

With personalized targeting, your advertising message is customized and displayed on the websites of third-party providers, on the world wide web.

Lufthansa Ambient Media - Databased banner ads
Lufthansa Ambient Media - Databased banner ads

Direct targeting of all relevant users through intelligent data targeting – with pinpoint accuracy and without wastage. The data basis for displaying the personalized ads is based on the interests and behavior of visitors to lufthansa.com.

Data-based ads

Lounge screens

Lounges with 4.3 million.
Visitors per year.

Prominent placement on up to 38 screens in the exclusive ambience of the Lufthansa lounges

Frequency: 136,000 broadcasts per month

Customers: First Class / Business Class / Status customers

Media: Videos

Lufthansa Ambient Media - Lounge

Highly frequented Lufthansa Business and Senator Lounges in Germany.

Lufthansa Ambient Media - Lounge screens

All-day broadcasting of the videos on prominent 47-inch monitors.

Lufthansa Ambient Media - Lounge

Exclusive ambience and high-class environment as advertising support.

Lounge
screens

Inflight Entertainment

Exclusive reach.
On the flight.
On the screen.

Maximum attention in the popular and highly used inflight entertainment system

1.9 million contacts per month

Customers: All classes

Media: Videos

Lufthansa Ambient Media - Inflight Entertainment

Exclusive playout of the videos before the programme starts

Lufthansa Ambient Media - Inflight Entertainment

Maximum attention through pre-roll placement in the much-used in-flight entertainment system.

Lufthansa Ambient Media - Inflight Entertainment

Over 350 movies and around 400 TV productions provide an attractive advertising environment.

Inflight Entertainment

FlyNet Portal

In connection.
Above the clouds.

Advertising banner on the FlyNet portal homepage

700,000 users per month

Customers: All passenger classes

Language: German and English

Media: Banner and videos

Lufthansa Ambient Media - FlyNet portal

Use the travelling time of Lufthansa passengers efficiently and reach your target group directly on board

Lufthansa Ambient Media - FlyNet portal
Lufthansa Ambient Media - FlyNet portal

New products, tailor-made offers or exciting brand messages – your advertising reaches travellers exactly when their attention is at its highest

FlyNet Portal

Lufthansa's advertising media at a glance.

The Media Data 2026 of Lufthansa Ambient Media contains a detailed overview of all advertising media, booking options and prices.

You can download the current Media Data 2026 as an interactive PDF here.

Connect with the world and Lufthansa Ambient Media.

Ensure a high degree of effectiveness without wastage by making direct contact with exclusive target groups at Lufthansa.

Advertising messages have a high contact time thanks to our numerous media along the travel chain: from home to the flight destination. Our passengers’ travelling time becomes your efficient advertising time.

Start your customer journey now with Lufthansa Ambient Media – we connect brands and people worldwide.

Julia Pirzkall - Marketing Manager Lufthansa Ambient Media

Julia Pirzkall
Marketing Manager
Lufthansa Ambient Media