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customer journey with
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Lufthansa Ambient Media - Premium Werbung bei Lufthansa

Welcome to Lufthansa.

Our passengers.

Your target group.

Our passengers have exquisite taste and style. They have a special affinity for luxury products.

Their desire to indulge themselves makes them open to new discoveries. Attract top decision-makers and influencers from business and society as customers for your lifestyle and luxury brands.

Start this emotional relationship now on board with the Lufthansa travel experience.

Exclusive.

Your brands and products.
Exclusive travel companions.

Accompany our guests on this journey and present your products in a unique environment. Benefit from our passengers’ high quality awareness and strong interest in consumer goods.

Focussed.

Brands meet customers.
At the right moment.
Right into the heart.

People often make special decisions in special moments and environments. Lufthansa offers these special moments with premium travel experiences. This is where your brands hit our guests right in the heart.

Luxurious.

Naturally.
Premium.

Our passengers enjoy and appreciate the perfect premium service. Become part of Lufthansa’s international world of luxury with your brand.

Success with Lufthansa.

Success with Lufthansa.

Target groups.
Reach.
Success stories.

Success with Lufthansa.

Target groups.
Reach.
Success stories.

Target groups.

Our passengers.
Cosmopolitan and sophisticated.

Lufthansa passengers share a strong interest in premium products and an above-average willingness to buy in the lifestyle and luxury segment.

Reach.

International audience.
For brands and products.

Our passengers are as international as the destinations of our airlines. As a globally active brand, we reach a wealthy audience all over the world every day with our premium services.

Success stories.

Every story.
A success.

At Lufthansa Ambient Media, successful campaigns don’t happen by chance, but result from expertise and customer-focused execution.

The Lufthansa advertising environment

Before the journey.

Lufthansa’s digital media accompany passengers even before their journey begins – from inspiration and booking to flight confirmation. This ensures maximum visibility and reach for your advertising message.

Advertising media

Reach / per month

Reach / per month

710,000 banner views

Reach / per month

1,9 million page views

Lufthansa data-based  display ads

Reach / per month

Scalable reach

Lufthansa data-based video ads

Reach / per month

Scalable reach

Lufthansa Facebook/Instagram ads

Reach / per month

Scalable reach

At the airport.

The exclusive and stylish atmosphere of our airport lounges transforms waiting time into a relaxing experience. These lounges are available to Lufthansa First and Business Class passengers as well as status customers, offering them a comfortable retreat.

Advertising media

Reach / per month

Lufthansa lounge screens

Reach / per month

360,000 visitors

On board.

Take advantage of a moment of undivided attention:
With premium experiences onboard, Lufthansa brings your brand directly to its passengers.

Advertising media

Reach / per month

Lufthansa inflight entertainment

Reach / per month

1.9 million contacts

Lufthansa FlyNet portal

Reach / per month

700,000 users

Lufthansa's advertising media at a glance.

The Media Data 2026 of Lufthansa Ambient Media contains a detailed overview of all advertising media, booking options and prices.

You can download the current Media Data 2026 as an interactive PDF here.

Expertise for your global brand presence.

Annette Bachellerie - Marketing Manager Lufthansa Ambient Media

Annette Bachellerie
Marketing Manager
Lufthansa Ambient Media

Julia Pirzkall - Marketing Manager Lufthansa Ambient Media

Julia Pirzkall
Marketing Manager
Lufthansa Ambient Media

Sarah Preß
Marketing Manager
Lufthansa Ambient Media

Start your customer journey with Lufthansa Ambient Media

Would you like to find out about the exclusive advertising opportunities at Lufthansa or request advertising media?

The experts at Lufthansa Ambient Media will provide you with professional advice on how your advertising message can be successfully placed in a global context and which media you can use to optimally reach your target groups.

Please note the following:

Inquiries unrelated to Ambient Media and advertising opportunities with Lufthansa will not be processed. For general inquiries about Lufthansa German Airlines, please use the Help & Contact page on LH.com.

Your enquiry:

Group Advertising

Do you want to achieve even greater reach with the Lufthansa Group?

With the advertising spaces of our premium network airlines SWISS and Austrian you can achieve even more additional attention.

Lufthansa Group - Network Airlines