Lufthansa Ambient Media – advertise at the Best Airline in Europe*

Efficiently and sustainedly – Lufthansa delivers your advertising message to the right target group. With effective communication strategies and campaigns that stay in the memory.

During journey planning, in the Lufthansa lounges or on board, our media experts position your advertising message in the very best place and find the relevant target group along the travel chain from home to destination.
Lufthansa Ambient Media provides you with a unique and exclusive advertising environment.
  • A fleet of more than 350 aircraft
  • More than 250 destinations in over 77 countries
  • On average about 5.8 Mio. passengers per month
* Lufthansa was voted "Best Airline in Europe" at the Skytrax World Airline Awards 2019.
Lufthansa Ambient Media - World Airline Winner

Facts & figures: the passengers of Lufthansa

The majority of Lufthansa’s passengers are influential people with an above-average income. Bring your brand directly into contact with an affluent and sophisticated clientele.
Lufthansa Ambient Media delivers exclusive access to the world's top decision-makers.
Passengers per year [in millions]
Total (70)
European Flights* (39)
Intercontinental Flights (17)
Inner-German Flights (14)
* without inner-German flights
Reason for travel [in %]
Business (51)
Non-business (49)
Reason for travel on inner-German flights [in %]
Business (68)
Non-business (32)
Age [in %]
Under 19 years (1)
20 -29 years (6)
30 -39 years (17)
40 - 49 years (27)
50 - 59 years (31)
60 - 69 years (14)
70 years + (4)
Gender [in %]
Male (72)
Female (28)
Source: Deutsche Lufthansa AG, 2018/2019

You want to know more? Here you get detailed information about our passengers.

Worldwide reach

More than 250 destinations in 77 countries and avarage 5.8 million passengers per month gain worldwide attention to your advertising messages.
As one of the strongest airline brands, Lufthansa offers its advertising customers excellent contact points to a high-earning premium target group in an international context.

The journey is the destination: accompany our guests on our flights

Digital boarding passes, exclusive print media or in-flight entertainment – with Lufthansa Ambient Media you have numerous possibilities to directly address your target clientele.
Your message will receive the undivided attention of Lufthansa passengers at all times – so that travel time becomes your efficient advertising time.
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At home

  • Address cover Lufthansa exclusive
  • Insert Frequent Travellers’ magazines
  • Lufthansa exclusive
  • Lufthansa Woman’s World
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Journey planning

  • eJournals Multi-Screen
  • Online booking confirmation
  • Online check-in confirmation
  • App check-in
  • Mobile check-in confirmation
  • Homeprint boarding pass
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Lounges

  • Lounge screens
  • Lufthansa exclusive
  • Lufthansa Woman's World
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Flight

  • On board magazines
  • Inflight entertainment long-haul flights
  • Board cups
  • Mini-flyers
  • Refreshing tissues
  • Chocolate

All advertising media at a glance

Would you like to know more about the exclusive Lufthansa advertising opportunities? You can download our detailed media data including prices here – or send a request online to the Lufthansa Ambient Media.

Download the Ambient Media Data 2020

Contact the Lufthansa Ambient Media Team!

Our experts will be happy to assist you with your questions.

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