Lufthansa Ambient Media – a boost for your brand

Efficiently and sustainedly – Lufthansa delivers your advertising message to the right target group. With effective communication strategies and campaigns that stay in the memory.

During journey planning, in the Lufthansa lounges or on board, our media experts position your advertising message in the very best place and find the relevant target group along the travel chain from home to destination.
Lufthansa Ambient Media provides you with a unique and exclusive advertising environment.
  • A fleet of over 300 aircraft
  • 204 destinations in 71 countries
  • An average of 3.6 million passengers per month
Lufthansa Ambient Media - World Airline Winner

Facts & figures: the passengers of Lufthansa

The majority of Lufthansa’s passengers are influential people with an above-average income. Bring your brand directly into contact with an affluent and sophisticated clientele.
Lufthansa Ambient Media delivers exclusive access to the world's top decision-makers.
Reason for travel [in %]
Business (39)
Non-business (61)
Age [in %]
18-29 (12)
30-39 (18)
40-49 (27)
50-59 (27)
60+ (25)
Gender [in %]
Male (53)
Female (47)
Source: Deutsche Lufthansa AG 2023/2024

You want to know more? Here you get detailed information about our passengers.

Worldwide reach

204 worldwide destinations gain attention to your advertising messages.
As one of the strongest airline brands, Lufthansa offers its advertising customers excellent contact points to a high-earning premium target group in an international context.

The journey is the destination: accompany our guests on our flights

Banner ads, Lounge screens or inflight entertainment – with Lufthansa Ambient Media you have numerous possibilities to directly address your target clientele.
Your message will receive the undivided attention of Lufthansa passengers at all times – so that travel time becomes your efficient advertising time.
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Journey planning

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At the airport

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On board

Advertising with Lufthansa – all options at a glance

Would you like to find out more about the exclusive advertising possibilities of Lufthansa or book advertising media?
Here you can obtain the Lufthansa media data for download or make an online request to the Ambient Media Team.
Do you want to achieve even greater reach with the Lufthansa Group? 
With the advertising media of our premium network airlines SWISS and Austrian you can generate even more attention.
Would you like to find out more about the exclusive advertising possibilities of Lufthansa or book advertising media?
Here you can obtain the Lufthansa media data for download or make an online request to the Ambient Media Team.
Do you want to achieve even greater reach with the Lufthansa Group? 
With the advertising media of our premium network airlines SWISS and Austrian you can generate even more attention.

Contact the Lufthansa Ambient Media Team!

Our experts will be happy to assist you with your questions.