Lufthansa Ambient Media - Fakten

Lufthansa Ambient Media –
a boost for your brand

Lufthansa Ambient Media – advertise at the Best Airline in Europe*

Efficiently and sustainedly – Lufthansa delivers your advertising message to the right target group. With effective communication strategies and campaigns that stay in the memory.

During journey planning, in the Lufthansa lounges or on board, our media experts position your advertising message in the very best place and find the relevant target group along the travel chain from home to destination.
Lufthansa Ambient Media provides you with a unique and exclusive advertising environment.
  • A fleet of more than 350 aircraft
  • More than 200 destinations in over 74 countries
  • On average about 5.6 Mio. passengers per month
* Lufthansa was voted "Best Airline in Europe" at the Skytrax World Airline Awards 2017.

Facts & figures: the target group

The majority of Lufthansa’s passengers are influential people with an above-average income. Bring your brand directly into contact with an affluent and sophisticated clientele.
Lufthansa Ambient Media delivers exclusive access to the world's top decision-makers.
Passengers per year [in millions]
Total (67)
European Flights* (36)
Intercontinental Flights (17)
Inner-German Flights (14)
* without inner-German flights
Source: Deutsche Lufthansa AG, 2017
Reason for travel [in %]
Business (52)
Non-business (48)
Reason for travel on inner-German flights [in %]
Business (74)
Non-business (26)
Age [in %]
Under 19 years (2)
20 -29 years (20)
30 -39 years (27)
40 - 49 years (24)
50 - 59 years (17)
60 - 69 years (7)
70 years + (3)
Gender [in %]
Male (61)
Female (39)

Worldwide reach

More than 200 destinations in 74 countries and avarage 5.6 million passengers per month gain worldwide attention to your advertising messages.
As one of the strongest airline brands, Lufthansa offers its advertising customers excellent contact points to a high-earning premium target group in an international context.

The journey is the destination: accompany your target groups on our flights

Digital boarding passes, exclusive print media or in-flight entertainment – with Lufthansa Ambient Media you have numerous possibilities to directly address your target clientele.
Your message will receive the undivided attention of Lufthansa passengers at all times – so that travel time becomes your efficient advertising time.
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At home

  • Address cover Lufthansa exclusive
  • Coverer ad Frequent Travellers’ magazines
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Journey planning

  • eJournals
  • Online booking confirmation
  • Online check-in confirmation
  • Mobile check-in
  • Mobile ‘My Bookings’
  • Mobile boarding passes
  • Homeprint boarding passes
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Lounges

  • Lounge screens
  • Lufthansa exclusive
  • Lufthansa Woman's World
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Flight

  • On board magazines
  • Inflight entertainment long-haul flights
  • Board cups
  • Mini-flyers
  • Refreshing tissues
  • Chocolate

All advertising media at a glance

Would you like to know more about the exclusive Lufthansa advertising opportunities? You can download our detailed media data including prices here – or send a request online to the Lufthansa Ambient Media.
Lufthansa Ambient Media – Media Data 2019

Contact the Lufthansa Ambient Media Team!

Our experts will be happy to assist you with your questions.