Book only once and advertise with three Premium Network Airlines!

As of now you can book three wide-reach advertising media across airlines with Lufthansa Group. This allows you to target your campaigns even more specifically in the DACH region and increase the reach of your advertising message.

Austrian Airlines, Lufthansa and SWISS – the Premium Network Airlines of the Lufthansa Group – carry almost 8.75 million passengers per month along the entire customer journey via the international hubs of Frankfurt, Munich, Zurich and Vienna.

Premium Network Airlines: facts and figures

Austrian Airlines, Lufthansa and SWISS belong to the business segment of Premium Network Airlines of the Lufthansa Group. They offer their passengers a range of high-quality products and services.

According to the Skytrax ranking, Premium Network Airlines are the three best quality airlines in Western Europe from a customer perspective.

The route network, which is served via the international hubs of Frankfurt, Munich, Zurich and Vienna, comprises 270 destinations in 105 countries – with over 105 million passengers per year.

Lufthansa is the largest airline in the Lufthansa Group. Its worldwide route network comprises 250 destinations in 77 countries. With hubs in Frankfurt and Munich, the airline welcomes over 70 million passengers a year on board its 351 aircraft.

SWISS serves over 100 destinations in 44 countries worldwide from its national airports in Zurich and Geneva. More than 21 million passengers are carried annually on its fleet of some 105 aircraft.

Austrian Airlines is Austria’s largest carrier and operates a global route network of some 130 destinations in 56 countries. With a fleet of 83 aircraft, more than 14 million passengers are carried annually from the Vienna hub.

The new Lufthansa Group media

Group Lounge Screens

Lufthansa Group Medien - Lounge Screens

Bring your spots on a total of 44 Lufthansa and 13 Austrian Screens.

The all-day broadcast in an exclusive ambience guarantees a targeted approach to status customers as well as First and Business Class passengers of both airlines.

Group eJournals

Lufthansa Group Medien - eJournals

Place your banner exclusively on the start pages of the eJournals portals

Reach your target group at Austrian Airlines, Lufthansa and SWISS before the flight when downloading their travel literature.

Group Refreshing Tissues

Lufthansa Group Medien - Erfrischungstücher

Use the popular classic on board for your advertising message.

The refreshing tissues are handed out during meals on board of Austrian Airlines, Lufthansa and SWISS and are also personally distributed to Business Class guests.

Group Refreshing Tissues

Branding refreshing tissues [quarterly]

Lufthansa Group Medien - Erfrischungstücher
Description
  • Production and distribution are included
  • Target group: Business Class guests on short-haul flights on the Austrian Airlines, Lufthansa and SWISS route network
  • Handed out with the inflight meals and personally distributed to Business Class guests
Downloads
Data Sheet
Media image
Distribution Circulation / quarter Price
Business Class on
short-haul flights
Q1, Q2 + Q4: 2.2 million
Q3: 2.4 million
€210,000
Distribution Circulation / quarter Price
Business
Class on
short-haul
flights
Q1, Q2 + Q4:
2.2 million
Q3:
2.4 million
€210,000
General information
Booking period quarterly
Booking deadline 12 weeks prior to circulation
Motif approval 10 weeks prior to circulation
Delivery deadline 9 weeks prior to circulation
Technical data
Format Austrian Airlines + Lufthansa: 122 x 54 mm
SWISS: 140 x 70 mm
Note
Please note that an alternative distribution of partial quantities to Austrian Airlines, Lufthansa and SWISS passengers is possible.
Premium Network Airlines
  • Austrian Airlines
  • Lufthansa
  • SWISS

Branding refreshing tissues [half-yearly]

Lufthansa Group Medien - Erfrischungstücher
Description
  • Production and distribution are included
  • Target group: Business Class guests on short-haul flights on the Austrian Airlines, Lufthansa and SWISS route network
  • Handed out with the inflight meals and personally distributed to Business Class guests
Downloads
Data Sheet
Media image
Distribution Circulation / half-year Price
Business Class on
short-haul flights
4.34 million €405,000
General information
Booking period half-yearly
Booking deadline 12 weeks prior to circulation
Motif approval 10 weeks prior to circulation
Delivery deadline 9 weeks prior to circulation
Technical data
Format Austrian Airlines + Lufthansa: 122 x 54 mm
SWISS: 140 x 70 mm
Note
Please note that an alternative distribution of partial quantities to Austrian Airlines, Lufthansa and SWISS passengers is possible.
Premium Network Airlines
  • Austrian Airlines
  • Lufthansa
  • SWISS

Group eJournals Multi-Screen

Lufthansa Group Medien - eJournals
Description
  • Exclusive placement on the eJournals start page of Austrian Airlines, Lufthansa und SWISS
  • Promoted to all Austrian Airlines, Lufthansa and SWISS passengers before the flight
  • High click-through rate of average 0.4 percent
Downloads
Data Sheet
Media image
Banner
Placement Sessions / month Price
Homepage, all portals 230,000 €25,000
General information
Booking period monthly
Booking deadline 3 weeks prior to circulation
Motif approval 2 weeks prior to circulation
Delivery deadline 1 week prior to circulation
Technical data
Format Desktop 1600 x 250 Pixel
Tablet 768 x 120 Pixel
Mobile 280 x 100 Pixel
Language German
Link German
Note
Ø Journal downloads per month: 304,000
Depending on the number of passengers, sessions may fluctuate.
Premium Network Airlines
  • Austrian Airlines
  • Lufthansa
  • SWISS

Group Lounge Screens

Lufthansa Group Medien - Lounge Screens
Description
  • Digital advertising opportunities in the exclusive ambience of the the Business and Senator Lounges
  • Full-day broadcast on a total of 13 Austrian Airlines and 44 Lufthansa 46/47-inch monitors
  • Addressing status customers as well as Austrian Airlines and Lufthansa First and Business Class travellers
Downloads
Data Sheet
Media image
Advertising spot
Locations Visitors / month Price / 30 seconds
28 lounges 467,000 €49,000
General information
Booking period monthly
Booking deadline 3 weeks prior to circulation
Motif approval 2 weeks prior to circulation
Delivery deadline 1 week prior to circulation
Technical data
Format various formats (mp4, mov, wmv)
1,920 x 1,080 pixels
Sound without sound
Note
Ø Duration of visit per guest 60 minutes
Ø Broadcasts per month 291,200
Ø Repetition of spots every 5 minutes
Depending on the number of passengers, there may be fluctuations in the number of visitors.
Premium Network Airlines:
  • Austrian Airlines
  • Lufthansa

Would you like to book Lufthansa Group media?

Please contact your national partner in Germany for an inquiry.

Please contact your national partner in Austria for an inquiry.

Please contact your national partner in Switzerland for an inquiry.